8 September 2012

Liisa Jokinen of the fashion blog Hel Looks

The Wall Street Journal talks to Liisa Jokinen, creator of Hel Looks

I personally think Hel Looks is a pretty interesting look into the everyday fashion of people who actually pay attention to, or overthink their clothing. Some people in Finland find the blog a bit outlandish and alienating though. This of course relates to Finland not being particularly urban.

Finland was an agrarian economy until the sixties but has since been suburbanized in a way that may be more comparable to country living and less tragically cartoonish than suburbs in more densely populated countries. For outsiders in the suburbs, there may be something quite easily ridiculed in the eagerness to build an urban identity in the few urban areas of Finland.

One of several Hel Looks parodies and spinoffs started from a perspective that’s more close to the Finnish population at large. Lande Looks (Rural Looks) takes a frank look at the ordinary, comfy and care free attitude of the inhabitants of the big, sprawling outback that is post-war Finland.

Another, more urban spin-off is operated by Varusteleka, an army outlet retail store known for their viral home grown marketing. Leka Looks documents the style ideas of people who prefer to build visually pleasing outfits off of the rugged and practical.


25 March 2010

Manpacks – A subscription service for socks, t-shirts, and underwear

[via:Abraham Williams]

30 October 2009

The Happiness Hat stabs you (“provides pain feedback”) if your smile isn’t big enough. Arduino powered.

[via:Boing Boing]

25 August 2009

aryan outfitters ms ruth ku klux klan photoessay by photojournalist anthony karen

Aryan Outfitters, photo essay on Ku Klux Klan robe manufacturing

“Coming from five generations of Ku Klux Klan members, 58-year-old “Ms. Ruth” sews hoods and robes for Klan members seven days a week, blessing each one when it’s done.”

The robes are available in child sizes!

[via:Why the Fuck Do You Have A Kid]

30 July 2009

Handerpants: Underpants For Your Hands!


6 August 2008

Linux symposium t-shirt size statistics from 1999 and 2008

Linux Symposium T-Shirt Size Statistics from 1999 and_2008


11 July 2008

Nostalgiakauppa (instant Hicksville!)

Some examples of Finnish traditional rural/working class clothing: 1, 2, 3, 4.

Nostalgiakaupan saapashousut

Finland wasn’t really urban until the 60’s and 70’s, some people have authentic memories of clothes like these being widely used.

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